Half of the participants in the Croatian Chamber of Commerce survey recorded a shortening of the number of overnight stays since the beginning of the corona crisis, while a smaller number recorded an increase or equal duration of guests’ stay. Most of the respondents introduced benefits and additional facilities in the form of discounts, and to a lesser extent the offer of gastronomic packages, boat tours and sports facilities. All emphasize the need to intensify marketing activities in traditionally strong markets that are currently in decline, but also in all markets from which it is possible to visit Croatia by car. Like everything in this year’s tourism, there have been significant changes in the luxury hotel segment. A survey conducted among members of the Group of Unique Luxury Hotels of the Croatian Chamber of Commerce showed that the structure of guests in this segment of tourism has changed significantly. Among the respondents, online advertising dominates in attracting guests, whether it is social networks, Google advertising or Booking.com, and to a lesser extent fairs. “We continue with strong marketing activities in the US, Canada, Mexico and Brazil because once lost markets are harder to regain than to gain new ones. Therefore, I appeal to the system of tourist boards not to redirect marketing funds intended for promotion in overseas markets. On the contrary, we need to think about the future, because all this will pass one day, and we must be ready for it”, Concludes Milinović. Nenad Nizić: Our goal is to position ourselves on the international market through top service Hotel Meneghetti Modern consumers of luxury today want unique experiences and destinations that provide authentic and rich nature, culture and history. It is precisely the unique experiences of the backbone and the differentiation of the brand Stories, Croatian Unique Hotels – a common hotel brand of the Group of Unique Luxury Hotels at the Croatian Chamber of Commerce, which was presented at the beginning of 2017. The Germans replaced the Americans in luxury accommodation “Our goal is to position ourselves on the international market through top service, unique offer and a special gourmet experience. The crisis we are all going through shows new trends, but reaffirms that the product is the most important and after this crisis our guests will be even more looking for small hotels with the most authentic and personal experience, on which Stories hotels base and develop their offer”, He emphasized Nenad Nizic, President of the Group of Unique Luxury Hotels of the Croatian Chamber of Commerce Tomislav Milinović, the director of the Calvados Club travel agency also notices a change in emitting markets. “Otherwise, our main markets are the USA, Canada, Brazil, the United Kingdom, Mexico and Australia. Other markets are below 5 percent of total turnover, and the EU market is negligible for us. However, agencies and clients from the European market, mostly from Germany and Scandinavia, are now contacting us. However, they are really only looking for luxury accommodation like villas, apartments in a luxury hotel or yacht”, Explained Milinović. You can find out more about the whole project as well as the list of hotels included in the project “Stories, Croatian Unique Hotels” at www.storiescroatia.com “We have undertaken a number of additional marketing campaigns in collaboration with long-standing partners, agencies, DMCs, the media and on social media, and the results are tangible. Booking has become exclusively short-term and therefore very unpredictable, but it is much more intense than we expected. There are obvious oscillations that show a strong and immediate reaction of guests to any change in the situation in Croatia or surrounding countries. The influence of the media or policy changes of individual governments change the picture from day to day”, Said Jurić. “Currently, most of our guests come from the German-speaking area and from Croatia, and there is a noticeable increase in arrivals from Ukraine, Hungary, Poland, the Czech Republic, etc. Most of them are guests who come by car, and a number come by plane. , often on a private flight. Our experiences with them are extremely positive and in most cases they are guests who visited us for the first time, looking for an alternative to long haul destinations they otherwise visited. Interestingly, many have noticed how much easier it is to choose a closer destination, and many of them have announced a revisit, given that we have met their expectations in terms of a high degree of privacy, quality of accommodation and services.”, She pointed out Sandra Jurić, sales and marketing director at the Meneghetti Hotel, which is a member of the Stories group, Croatian Unique Hotels. Cover photo: San Rocco – Boutique Hotel When it comes to advertising on social networks, the markets of greatest interest to all are the United Kingdom, Austria and Germany, followed by Slovenia and other European countries. Before the advent of coronavirus, the US was the priority market for most respondents, and now it is Germany. It is interesting that we are increasingly visited by guests who before the pandemic spent their annual at exotic long haul destinations such as the Bahamas and the Seychelles, and that a large number of them have announced a return visit to Croatia. By the way, HGK through the brand Stories, Croatian Unique Hotels promotes small luxury hotels that are associated with the Group of unique luxury hotels HGK.
Share This StoryFacebookTwitteremailPrintLinkedinRedditThe Latest on the effects of the coronavirus outbreak on sports around the world:___The Premier League says one person was found to have the coronavirus after the fifth round of testing of players and staff at soccer clubs. ___More AP sports: https://apnews.com/apf-sports and https://twitter.com/AP_Sports,Tampa Bay Lightning advance to face Dallas Stars in Stanley Cup finals, beating New York Islanders 2-1 in OT in Game 6 The Official World Golf Ranking will restart next week when the PGA Tour and Korn Ferry Tour hold official tournaments for the first time in three months.The ranking was frozen on March 15 as golf joined the rest of sports worldwide in shutting down sports because of the coronavirus pandemic.The European Tour does not resume until July 22. That leaves some players unable to earn ranking points.The OWGR board says major organizations such as the USGA and PGA of America have agreed to incorporate the March 15 ranking into whatever qualifying criteria they have involving the ranking.Rory McIlroy remains at No. 1 going to Colonial next week in Fort Worth, Texas. The Latest: 1 positive in latest Premier League testing ___A part-time student worker in the Iowa State athletic department has tested positive for COVID-19 and four athletes are experiencing symptoms.ISU says the student worker notified the athletic department of the positive test last weekend.The four athletes from two sports began experiencing symptoms after being in close contact with individuals outside the athletic department who have been infected. Those athletes are in quarantine and awaiting test results.Athletic director Jamie Pollard says “the potential for infections and positive test results has always been very real for an organization like ours and we’ve been thorough and diligent in planning for such incidents.” The chief executive of the European Tour says the fate of this year’s Ryder Cup will be decided by the end of the month.Keith Pelley says in an extensive interview with the McKellar Journal podcast that the European Tour and the PGA will have “conversations” about the Ryder Cup now that the revamped schedules of both tours have been announced.Pelley says there will be “a direction at the end of the month.”The Ryder Cup is still on schedule for Sept. 25-27 at Whistling Straits in Wisconsin despite massive disruption to the sports schedule because of the coronavirus outbreak.It could be held without fans but golfers like Rory McIlroy and Brooks Koepka are among those saying they are against that idea. The league’s planned end date in mid-July is now in doubt.Karpaty says everyone who tested positive is in isolation and that training has been canceled for a two-week quarantine period.Karpaty player Egor Nazarina told Ukrainian TV channel Futbol that he didn’t believe anyone at the club had displayed symptoms of COVID-19.___The top health official in the Valencia region says Atalanta coach Gian Piero Gasperini was irresponsible for traveling to Spain for a Champions League match with symptoms of the coronavirus. Associated Press The Big 12 is allowing Iowa State and other conference schools to have football players return June 15 for voluntary workouts.___A Ukrainian soccer team has found 25 cases of the coronavirus among players and staff.The Ukrainian soccer association says the cases at Karpaty Lviv came from tests on 65 people. None of the players or staff members have been named.The Ukrainian league restarted last week without Karpaty. The team’s first game was canceled because of suspected virus cases and the league has now postponed two more matches. June 3, 2020 Ana Barceló says Gasperini “lacked responsibility” and “shouldn’t have made the trip” from a high-risk area knowing that he had COVID-19 symptoms.The 62-year-old Gasperini told Italian media he started feeling sick on March 9. That was a day before Atalanta played at Valencia in the second leg of the round of 16.Experts say the first leg on Feb. 19 in Milan was one of the biggest reasons why the virus was so deadly in Atalanta’s home city of Bergamo. The match has been dubbed “Game Zero” by Italian media.Barceló says the revelation by Gasperini shows that authorities were right by ordering the second leg to be played without fans.___ The West Indies says three cricket players have turned down the chance to travel to England for the postponed three-test series that will be played in bio-secure environments amid the coronavirus pandemic.Cricket West Indies says Darren Bravo, Shimron Hetmyer and Keemo Paul “all declined the invitation” to join the squad and “will not hold this decision against these players when considering future selection.”West Indies players must travel a month before the first test in Southampton starting July 8 in order to quarantine and begin training.The other tests will be played in Manchester starting July 16 and July 24.___ The league did not identity the person.Testing is taking place ahead of the planned resumption of the league on June 17. The competition was suspended in March.___The PGA Tour has announced a deal with Sanford Health to conduct COVID-19 testing of players, caddies and essential personnel five days before the season resumes. That applies to every stop on the PGA Tour, PGA Tour Champions and the developmental Korn Ferry Tour.Sanford Health is based in South Dakota and is title sponsor of a PGA Tour Champions event. The company has three mobile testing units it will deploy across the country. Each one has a driver and three lab technicians. A unit will be at tournaments from Saturday through Thursday before leaving for the next closest event.The tour says results from the PCR tests are expected back in a manner of hours. Senior vice president of tour administration Andy Levinson says it also allows ample testing without taking away resources from the community where the tournaments are played.The tour expects about 400 people to require testing at tournaments upon the restart. No spectators are allowed for the first five events on the PGA Tour.The first event is the Charles Schwab Challenge at Colonial in Fort Worth, Texas, on the PGA Tour. The smaller Korn Ferry Tour has an event at PGA Tour headquarters in Florida.___