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Microsoft may be building their own Windows Phone too

first_imgMicrosoft didn’t exactly hit a home run with the Kin, but according to some industry insiders they’re gearing up for a second attempt. The new smartphone will run Windows Phone 8, which is due to launch later this year.At first glance, you wouldn’t think Microsoft needs to build a Windows Phone device. After all, they’ve got that big-money deal in place with Nokia, and the Lumia line has actually been selling reasonably well. As a result, Windows Phone has actually managed some noticeable gains in the mobile OS market in recent months.But the results still aren’t as good as what Microsoft was hoping for when they completely overhauled their mobile platform. While they were initially content to lead OEMs down the path to smartphone success by drafting up stringent hardware guidelines for partners who wanted to sign on, the Surface paradigm might now be coming into play. It might be time to actually show manufacturers how to do it by building a really amazing phone instead.It’s said that Microsoft has little to lose and everything to gain by building a Windows Phone 8 handset. Analysts and investors are becoming more and more concerned about a possible Nokia collapse. If that were to happen, Microsoft would be left without their closest ally in mobile and they’d need a backup plan. A Surface phone could be just what the doctor ordered.As is the case with the Surface, it’s possible Microsoft just wants to get the ball rolling — to generate excitement for the future of Windows Phone and the possibilities unlocked by the shared Windows core. Once the wheels are in motion, they may very well be content to let their partners take the reins once more. On the other hand, if a Microsoft phone proved to be a smash hit, they’d probably think long and hard about launching additional devices.More at Business Insiderlast_img read more

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