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Despite Debate Over Role of Online Sales, Local Retailers Report Brisk Black Holiday Sales So Far

first_imgPasadena retailers – even those without online stores – are reporting brisk holiday sales over the Black Friday weekend and on Cyber Monday.“The past weekend was busy even with gloomy weather, but sales in Old Pasadena have been really, really strong. We are expecting a very strong holiday season. A lot of it does have to do with the wealth of our independent merchants,” said Old Pasadena Management District President and CEO Steve Mulheim.Approximately seventy five percent of businesses in Old Pasadena are independent merchants, according to Mulheim.Despite national online sales growth surpassing predictions by hitting a record $3.39 billion on Cyber Monday, many locally-owned Pasadena retailers don’t sell online.“Most of the businesses in Old Pasadena don’t have a presence on the internet. This is where you find them and I think that is what people like,” said Mulheim.“The internet is not critical for us because people need to come in to receive a specialty service that you can’t conduct online,” said Run With Us Store Manager Mike Gonzalez. “We’re still here because it’s a specialty store. If anything it just helps the running community because people come in and it creates a buzz.”Other business owners feel moving online is a necessity in order to consistently boost sales and compete with major retailers, especially during the Black Friday season.“I sell and ship online plus I have the brick and mortar so I have my foot in both. You have to do all of it as a business owner. You have to be prepared for the holidays both online and in-store,” said High Low Vintage owner Carolyn Gray.“Our online sales have gone up. There’s a steady increase year to year,” said Jacob Maarse Florist owner Hank Maarse.According to the Pew Research Center, retailers rely on the holiday season for a significant chunk of their sales.“Everywhere, the holiday shopping season is vital to retailers, restaurants — all of those types of businesses. In some cases it accounts for forty percent of their annual income,” said Pasadena Chamber of Commerce ?President and CEO Paul Little.“Business and the amount of shoppers coming around the area [Green Street Village] during the weekend of Black Friday has grown year after year after year,” said Gray.“Shoppers have really been coming out strong,” said Mulheim. More Cool Stuff Make a comment Get our daily Pasadena newspaper in your email box. Free.Get all the latest Pasadena news, more than 10 fresh stories daily, 7 days a week at 7 a.m. EVENTS & ENTERTAINMENT | FOOD & DRINK | THE ARTS | REAL ESTATE | HOME & GARDEN | WELLNESS | SOCIAL SCENE | GETAWAYS | PARENTS & KIDS 2 recommended0 commentsShareShareTweetSharePin it Community News faithfernandez More » ShareTweetShare on Google+Pin on PinterestSend with WhatsApp,Darrel Done BusinessVirtual Schools PasadenaHomes Solve Community/Gov/Pub SafetyPASADENA EVENTS & ACTIVITIES CALENDARClick here for Movie Showtimes Community News Home of the Week: Unique Pasadena Home Located on Madeline Drive, Pasadena Top of the News center_img Pasadena Will Allow Vaccinated People to Go Without Masks in Most Settings Starting on Tuesday HerbeautyHow To Lose Weight & Burn Fat While You SleepHerbeautyHerbeautyHerbeautyWhat Is It That Actually Makes French Women So Admirable?HerbeautyHerbeautyHerbeauty11 Signs Your Perfectionism Has Gotten Out Of ControlHerbeautyHerbeautyHerbeautyThe Most Heartwarming Moments Between Father And DaughterHerbeautyHerbeautyHerbeautyThe Dos And Don’ts Of Tinder You Must KnowHerbeautyHerbeautyHerbeautyA 74 Year Old Fitness Enthusiast Defies All Concept Of AgeHerbeautyHerbeauty Your email address will not be published. Required fields are marked * Business News Subscribe Pasadena’s ‘626 Day’ Aims to Celebrate City, Boost Local Economy Name (required)  Mail (required) (not be published)  Website  First Heatwave Expected Next Week Business News Despite Debate Over Role of Online Sales, Local Retailers Report Brisk Black Holiday Sales So Far By BRANDON VILLALOVOS Published on Wednesday, November 30, 2016 | 6:08 amlast_img

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