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Branches WILL be important after Covid, says Douglas & Gordon CEO

first_imgHome » News » Agencies & People » Branches WILL be important after Covid, says Douglas & Gordon CEO previous nextAgencies & PeopleBranches WILL be important after Covid, says Douglas & Gordon CEOJames Evans says the industry should avoid making a ‘knee jerk’ reaction to the current challenges facing it.Nigel Lewis21st October 202001,228 Views Douglas & Gordon CEO James Evans has made a rare public outing to warn the industry not to ditch branches as a ‘knee jerk’ reaction to falling footfall on the high street, diminishing walk-ins and tech.Evans, whose estate agency operates 19 branches across the more upmarket areas of central London, has told The Negotiator that agents considering a move away from the high street should be careful.“To be honest I’m quite split on the topic because there are pros and cons to being on the high street,” he says.He says like everyone else he’s watched as the need for a physical branch has diminished dramatically while costs have increased and that most people start their home search online now, rather than consulting with an agent first.Evans promises Douglas & Gordon will not be leaving the high street.This is because at their most basic offices are free high street advertising that are a “24-7 sales person sitting on the high street and also a billboard”,” he says.“And it’s an affordable form of marketing compared to say bus advertising.”Most importantly, he says branches are a key place for teams to create energy, bounce ideas off each other and be competitive, all features that make for a successful estate agency, he claims.Nevertheless, Evans also says he’s pressing on with a hybrid-style model within Douglas & Gordon which, he says, has a place within the traditional agency structure.This includes self-employed partners in Streatham, Kensal Rise and Queens Park, and also independent home-working agents working alongside traditional branches in South Kensington and Chelsea.Read the full interview in the next issue of The Negotiator magazine.D&G james evans Douglas & Gordon October 21, 2020Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Hong Kong remains most expensive city to rent with London in 4th place30th April 2021last_img

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