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Potdevin takes over from Jake Burton Carpenter as CEO

first_imgBURTON PRESIDENT LAURENT POTDEVIN PROMOTED TO CEO9/29/05Burlington, VT – Burton’s President Laurent Potdevin will assume thetitle of President and CEO, formalizing his role overseeing all Burtonbrands and shared services on a global level including Burton Snowboards,Gravis, R.E.D., ANON, Analog and The Program. Since Jake Burton Carpenterfounded the company in 1977, he has been the sole CEO. “I couldn’t be more stoked about this promotion for Laurent,” says Jake.”Laurent has worked hard and been tough, but fair in his leadership. Hehas made us all better at what we do. I have been here close to 30 years,and in that time I have never felt that someone was deserving of the CEOtitle until now.” Laurent earned this unprecedented promotion by making an impressiveimpact on the company as Burton’s President and COO. Working closelywith Jake, Laurent led the company to continued success by capitalizing onnew and existing opportunities. Since Laurent became President in 2002,Burton has grown exponentially in key business categories, made its firstacquisition in the purchase of Four Star Distribution’s snow brands,opened a Southern California office, launched the Analog streetwear brandand opened its first retail stores in New York City and Tokyo. “I have had the great fortune to work side by side with Jake for over tenyears,” said Burton President and CEO, Laurent Potdevin. “Managing aprivately held company with such a unique culture and exceptionalopportunities is an amazing challenge. This role will allow me to focus ona rapid growth plan not only for Burton but for our family of brands.” As for Jake, he’s not going anywhere. He’ll still be at Burton doing histhing – riding, testing product and working with everyone at the companyon taking Burton to the next level. Laurent will continue to report toJake, whose official title will now be Chairman and Founder, or just’Jake’ as he prefers.last_img

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