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SBC delivers global market perspective at Betting on Football

first_img StumbleUpon Submit The final agenda for Betting on Football has been released, with Mr Green CEO Jesper Kärrbrink just one of the star names signed by SBC Events to deliver a global perspective on the football betting market at Stamford Bridge (3-5 May).The former Svenska Spel CEO will be speaking on the Scandinavian panel at Betting on Football alongside Danske Spil CEO Niels Erik Folmann and LeoVegas CEO Johan Styren.Kärrbrink commented: “Betting on Football is a great platform for discussing the latest developments in the betting industry. I’m excited about the opportunity to address the Scandinavian market on the panel.”The full agenda – which contains over 140 experts across 36 sessions – can be viewed here.Running concurrently with the Leadership track on 3 May, the Market Profile Track will provide an extensive update on football betting markets across the globe, starting with an assessment of the Spanish market and an increasingly digitalised environment in Africa.Daniel Graetzer, Executive Director for R. Franco Group, will be providing expert insight on developments in the Spanish market, which produced record revenues of €238.2 million in 2016.Meanwhile, Matthew Symmonds, Founder and Director of Web Analysis Solutions Limited, which operates WinDrawWin.com and PredictZ.com, teased his involvement in an African panel focused on mobile betting advancements, improved payment methods, increased market transparency and higher marketing spend.Symmonds commented: “Having been a leading UK sports betting affiliate for 14 years, and a primary source of free football tips and football predictions for the biggest leagues across the world, it’s fascinating to see how an emerging market with such complexity and diversity can become so lucrative.”The Market Profile track will then stretch across Western Europe in both Germany and Italy, before arriving at opportunities in the CIS. Russian media regulator Roskomnadzor awarded a handful of online gambling licences last summer, but has been routinely blocking websites deemed to be illegally targeting its national consumers, and even restricted access to Eastern European operators such as Favbet.Favbet CEO and #bofcon2017 panelist Nikos Halikias added: “It is particularly interesting for us to discuss the current situation in Russia, given that Favbet was one of the many Eastern European focused operators restricted access to the market by Roskomnadzor. We are looking forward to sharing knowledge about regulation changes in Russia and some of the other Eastern European countries on a high level panel at Stamford Bridge.”Following the headline Scandinavian panel, the CEOs from San Manuel Digital and Don Best will be appearing in the penultimate session focused on North America. Given that the American Gaming Association (AGA) has suggested that Trump taking office could lead to a repeal of federal law barring sports betting in most US states, it will be interesting to hear how quickly ‘the tide is turning’ and what opportunities there might be for European bookmakers across the pond.The track concludes with a detailed look at the growing Asian market, which includes a Chinese Football League capturing some of the world’s best players and the attention of punters across Europe.With a final conference agenda absolutely packed with interesting tracks and panels, a phenomenal speaker line-up of 140 industry leaders and 800+ high level delegates, next week’s Betting on Football 2017 is proving to be an absolute must attend event.Fewer than 50 tickets remain, so interested companies are being recommended to book immediately to avoid disappointment. For those already registered, click here to download the official app to a device you will have to hand during the conference. Share Related Articles Danske Spil calls for esports makeover with Pinnacle Solution August 25, 2020 Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers August 28, 2020 Share Kambi takes full control of LeoVegas sportsbook portfolio August 26, 2020last_img read more

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Blueprint Gaming acquires Games Warehouse from the Harbour Group

first_img Share Share Gauselmann Group acquires majority stake in Bede Gaming March 12, 2020 UK-based game studio Blueprint Gaming has completed the acquisition of omni-channel gaming provider Games Warehouse from the Harbour Group.Already part of the Gauselmann Group, the deal will see Blueprint significantly boost its operations, delivering a greater number of high quality games to the market.Games Warehouse, based in Derby, England, currently supplies content to the global gambling market, with its games available across online, mobile and retail channels.Popular titles, including Wild Bandits, Birdz and Gold Strike, are already live across numerous websites and retail outlets of some of the leading operators.Matt Cole, Managing Director of Blueprint Gaming, commented: “We are very pleased to welcome the Games Warehouse team to Blueprint Gaming. They will support our growth by continuing to develop creative games as well as back Blueprint’s development efforts.“We are confident that the fit will work very well and we look forward to creating some innovative games together.”Staff members will continue to operate out of its existing office, where both the iGaming and Skill With Prize (SWP) machine teams will support Blueprint’s development plans.Brandon Bezzant, Harbour Group added: “Games Warehouse first created the SWP market and more recently successfully evolved into a standalone games developer for online and mobile.“We are sure that as a part of Blueprint Gaming and the Gauselmann Group, the team can go from strength to strength.” StumbleUpon Submit Gauselmann Group outlines plans to reopen once lockdown lifted April 24, 2020 Merkur Sportwetten increases stake in Belgium’s Betcenter August 4, 2020 Related Articleslast_img read more

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Raise the Bar… IGT backs All-in Diversity Project

first_img Brazil to issue initial plans on Caixa Loterias sale August 17, 2020 Related Articles Submit Share Caixa chairman seeks to offload Brazil lottery assets by 2021 July 27, 2020 AIDP adds two new global advisors August 12, 2020 Kelly KehnNew York-listed gambling technology supplier IGT Group becomes the latest industry incumbent to join the ‘All-in Diversity Project’ as a founding member and participant the diversity initiative’s inaugural year.The All-in Diversity Project is an industry-driven, not-for-profit initiative which aims to deliver a new benchmark combined with better practices and standards for diversity within the global betting and gaming sectors.Entering 2018, IGT has moved to improve its group diversity standards and personnel training, promoting long-term executive Kim Baker Lee to the newly created role of Vice President of Corporate Diversity & Inclusion. Confirming IGT joining the All-in Diversity Project, Baker Lee stated; “The gaming industry is unique and requires its own benchmarking in order to yield the most reliable and applicable data”“We need an open discussion on industry-specific barriers to inclusion and diversity, and offer opportunities to improve. Understanding where we are today will inform what we need to do to move the bar and make a lasting impact.”Founded in 2017, by gambling executives Kelly Kehn and Christina Thakor-Rankin, the All-in Diversity Project has expanded its mandate, gaining corporate partnership with Paddy Power Betfair, Caesars Entertainment and Clarion Gaming.Christina Thakor-RankinWelcoming IGT Group, Kelly Kehn, Co-Founder of the All-in Diversity Project stated; “We established All-in Diversity Project, but this initiative should be led by the industry. IGT’s commitment to diversity and inclusion will help serve as a shining example to the industry globally as to leadership on progress toward workplace equality.”“Gender diversity is not about pushing quotas or agendas,” said fellow All-in Diversity Project Co-Founder Christina Thakor-Rankin“The All-in Diversity Project is about acknowledging that the expectations and aspirations of the next generation of employees and customers are very different to ours, and we need to make changes now in order to prosper in the future.” Share StumbleUponlast_img read more

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Winning Post – The current state of the Australian market

first_imgShare Flutter moves to refine merger benefits against 2020 trading realities August 27, 2020 MoneyMatrix boosts wire transfer options by integrating Klarna’s Sofort August 24, 2020 Share Related Articles Submit StumbleUpon Regulus Partners, the strategic consultancy focused on international gambling and related industries, gives an insight into some of the key developments in the gambling industry as part of its ‘Winning Post’ column.Australia: market development – the state they’re inThe Australian betting market was significantly rearranged this week, with William Hill bowing out and Stars becoming an important player. New South Wales has also launched a public consultation on betting POC taxes, seven months after Victoria’s (with 3.4% state revenues from gambling being referred to as ‘small’). Australia is a market of mixed messages. Regulated online growth has been strong despite a (recently reinforced) ban on in-play and gaming as well as material product fees. Gambling spend per capita is the highest in the world, despite a strident and frequently effective anti-gambling lobby. A cultural propensity to gamble is matched by high mobile penetration, high disposable income and continued popular interest in horseracing. The attractions of the market are obvious, but are they now under threat?There has been significant organic and M&A-driven consolidation in the Australian market. The creation of one major monopoly (ex RWWA) has given Tab a 38% market share online (including telephone) and a 52% market share overall. Its business model is designed around high taxes (or more precisely monopoly rights payments) and product fees, further assisted by an over-index in occasional customers who yield materially higher gross margins than the mean. However, retail is now only 33% of the total market, and is in decline despite significant distribution and investment in self-service terminals (where in-play is allowed, unlike online). This is a fairly similar mix and underlying trend to the UK (where retail has in fact been slightly more resilient, driven by football coupons and SSBT multiples). There are now three major players in the remote market. PPB remains comfortably the biggest corporate, with 26% share and three-year revenue CAGR of 18.3%: outperforming the market’s 14.9% (including telephone) by a convincing 3.4ppts. Equally importantly, a 2017E EBITDA margin of 34.4% gives it material wiggle room for what might be happening next (see below). Stars has created a 15% market share business (NB, not 20% as previously reported), with the blended growth rate of an under-performing WH (flat) and an outperforming CrownBet delivering market growth of 15%; post synergy EBITDA margin of c. 25% is materially below PPB but not by any stretch bad.  Ladbrokes is a trailing #4 with 9% share but strong growth (52% 3-year CAGR); the key question is whether this growth has expanded profit margins or effectively been bought. bet365 has been unable to leverage its key in-play strengths and trails at 4% share, 11% growth and poor margins.In summary, Tabcorp can probably take a material increase in costs (especially given market disruption), PPB and Stars can take some, the rest will struggle: POC taxes coming out at 15% will more than halve Stars’ EBITDA and it is clear that the key states of NSW and Victoria are heading in that direction (with declining retail and SA/WA models acting as a catalyst and blueprint). Victoria’s positioning is particularly sensitive. On the one hand, legislators are being told (by both betting and racing) that material POC taxes will hurt product fees, but on the other the optical dangers of a lower figure than other states are being made clear by less pro gambling lobbies. Further, Victoria has precedent for turnover levies and this dangerously distorting system being applied to betting tax cannot be ruled out (the thrust of question 3 of its consultation). Here, the fact that Australian horseracing has effectively filled the gap created by no proper taxation system for corporate bookmakers (with only 10% GST being levied), is cold comfort with an obvious victim. Consequently, given that the underlying profitability of the newcomer likely to at least halve, with no gaming to cross-sell (hopes of poker legislation are probably just that in the current climate) and the risk of distorting as well as expensive taxes, why would anyone choose to be in Australia?The answer to that might be painfully simple. Limiting regulation, escalating taxes and a skewed product mix is in danger of becoming the new normal in many markets, and if an operator can’t make it work in gambling-mad Australia, they have little chance elsewhere, in our view. The irony here is that William Hill couldn’t thrive in the world’s most traditional betting market, but is hoping for a much easier time in the US: if operators think Australia is in danger of becoming an over-taxed patchwork of distorting state-driven regulation which favours domestic incumbents, they ain’t seen nothing yet…UK: in Parliament – Harris bombs bookiesDespite the pressures of running for deputy leader of the Welsh Labour Party and campaigning for women’s pension rights, the formidable Carolyn Harris (Lab, Swansea East) still found time this week to take a swipe at the betting sector. In fact, she took more than one – submitting seven written Parliamentary Questions in relation to both FOBTs and to the recent high-profile money laundering and social responsibility failures at William Hill’s online operations.Harris has the bit between her teeth on gambling regulation. As chair of the Labour Campaign for Gambling Reform, she is likely to retain a strong interest in the industry even after the conclusion of the current DCMS review (assuming of course that the review does ever end). Other MPs appear less bothered. Just 43 MPs have signed Early Day Motion 174 (‘Fixed Odds Betting Terminals’) – half the number who signed the very similar EDM 61 in the 2015-2017 Parliament. No MP has signed EDM 174 since October last year, in spite of all the rhetoric and press coverage (perhaps a sign of the extent to which larger affairs of state dominate parliamentary thinking).Elsewhere, Lord Stevenson of Balmacara (Lab) became the latest to quiz the Government on the status of yet another interminable gambling review – the DCMS investigation into the regulation of society lotteries. Meanwhile, MP comments in The Times on the subject of advertising ban for junk food may have read across for gambling. Sarah Wollaston (Cons, ), the chair of the Select Committee on Health is reported to have said that: “when it comes to children … it’s absolutely right for government to make progress and pull the levers that will make a difference”. Irrespective of the Government’s apparent preference for a compromise solution (RG ads rather than ad restrictions), the issue of gambling advertising may have a way to run yet.Next Tuesday will see the publication of the Government’s Spring Statement. It is expected to be a fairly low-key affair and – while we would not rule out the odd consultation – we do not foresee any changes to gambling taxation being announcedUK: regulatory reform – a train (of thought) bound for nowhere The legendary poker player, Doyle Brunson tells the story of a college student called Tom who carried to the card table a book with the title ‘How to Bluff Constantly and Win’. Several hours later, as he cashed in his winnings, Tom threw the book on to the table for the other players to read. The pages were blank – all except the first one which simply contained the word “Don’t”.On the face of it, it looks as though Ladbrokes Coral may have overplayed its hand on FOBTs. Last Friday, the BBC claimed that LCL had threatened to withdraw sports (and notably racing) sponsorship if FOBT stakes were cut. Five days later, the company appeared to backtrack on the comments, explaining that it had simply intended to point out that any hit to revenue would have cost implications – and that sponsorship was one area that might be affected.In between the BBC story and LCL’s apparent climbdown, Paddy Power played its hand – emphasising its pride in supporting racing and its commitment to continue to do so, regardless of the Government’s decision on FOBT stakes (presumably because it is economically rational, as some parts of LCL probably knew while other parts got political). This was a typically agile and opportunistic move from PPB, demonstrating (with some justification) that the group continues to take a different approach to regulatory risk management and PR than its ABB peers.The FOBT defence erected by the major high street bookmakers has been constituted largely of third-party ‘shields’ – the articulation of consequences for others in the event of Government intervention. We are told that people will lose their jobs, HM Treasury will miss out on taxes and racing will face a funding crisis. There are two obvious issues with this approach. First, it highlights a failure to make the consumer case for non-intervention. Second, it seeks to depict costs which management teams are trying to control as societal benefits. The jobs case appears weak when sector employment is falling as a result of management action; the tax case is undermined by a case history of duty allergy (historically in Great Britain; currently to some extent in Australia); and the tears for racing appear rather amphibian given recent spats over media rights and the ABP scheme.There is also something a little perverse about threatening to take action in one area of public policy concern (sponsorship) if greater restrictions are placed on another. Moreover, the idea that racing will suffer if FOBTs are meddled with provides support for allegations that Britain’s retail betting companies have forgotten how to be bookmakers.Of course, the bookmakers are right to point out that a margin squeeze will affect each of these areas; and Government should approach policy change with eyes open. However, the game becomes dangerous when explanations are perceived as threats. As we (and Kenny Rogers) have pointed out before, “you’ve got to know when to hold ‘em, know when to fold ‘em, know when to walk away, and know when to run…”Germany: retail betting tax – everyone wants a cutA small but potentially significant number of German municipalities are adding to mounting ‘DACH’ pressures by seeking to add a 3% local turnover tax to 5% existing Inter-State taxes. Ironically, this is in part due to a court’s recognition of the limitations of square footage tax, while recognising that the existing 5% levy was ‘rather low’. Operator cries of double taxation probably confuse a legalistic point borne out of balancing POS regimes with simply being taxed by more than one authority for the same thing (as in normal in many Federal jurisdictions for GST, for example). More significantly, it is showing that a number of German authorities think: a) 5% turnover tax is indeed rather low, and; b) punitive taxes which reduce supply are overall a ‘good thing’. The economic and channelling arguments against this position are clear, but a lobby which looks too similar to ‘betting companies don’t like tax’ does not seem to be cutting much ice. This might be a tax increase which falls hardest on German retail franchisees, but it would be naïve at best to assume the remote sector and retail ‘supply chain’ is not immune to the logic, or the impactBrazil: gambling reform – when a black swan is just a swan in the darkMany commentators reacted with surprise to the ‘shock’ news that one of Brazil’s progressive gambling liberalisation bills was soundly defeated in Senate Commission of Constitutionality and Justice Committee 13-2. The decision has been described as a distortion, with a full chamber likely to be much more sympathetic to the allure of legalised resort casinos and regulated online gambling. We would be less sure. It is a global pattern that gambling liberalisation wins the support of interested parties who take meetings with sympathetic stakeholders and persuade themselves that they are being listened to in the corridors of power. Often, with a shadow timetable the anti-lobby are at work, but never the twain shall meet. Then, the force of conservative reaction to economic and social liberalism comes as a surprise – every time. What will be really surprising is a gambling lobby which recognises the concerns of its anti-gambling (or anti certain types of reform) counterparts and seeks to address them head on – economic arguments always look cheap (to most politicians) next to social ones, and pro-gambling lobbies tend to give the latter field to their opponents. The defeat of this particular bill is not a black swan moment – it is painfully common, and it will continue to be common while the global gambling industry lobbies as it does.Global: Football World Cup – BoJo boycott scare Operators’ hearts would have been in their mouths for a short while this morning as it was reported that Boris Johnson had threatened to withdraw the England football team from this summer’s World Cup, after the suspected poisoning of a Russian dissident in Salisbury at the weekend. The Prime Minister’s spokesman moved quickly to clarify that Johnson was referring to the attendance of diplomats and political representatives at the event in Russia, rather than the team.  While some may question the extent to which British civil servants (or even the England football team for that matter) would be missed in any event, operators will be acutely aware that as big a betting event as the World Cup will be, if it were to take place without an England team at all (given that a tournament life expectancy of three games is the best that fans can realistically expect anyway), their anticipated big business on the event would be materially negatively impacted. In a fluid and escalating situation, the Foreign Secretary’s (or his aides’) pronouncements on this subject might have to be given more attention than normal by the sector…Global: eSports – land based tournaments gaining tractionFollowing the announcement that the Luxor Las Vegas would open its dedicated 30,000 sq ft eSports facility in March, Caesars Casino have joined the eSports fray. Partnering with H1Z1 Pro League, Caesars Casino will host the Battle Royale eSports League starting on the 21st of April in its 50,000 square foot production facility dubbed, ‘Caesars Entertainment Studio’. The Tournament will host 15 professional teams over two 10 week cycles, culminating in a championship in the Autumn. Facebook are partnering as the dedicated streaming provider, and fans will be incentivised to tune in, receiving in game redeemable rewards. In a statement Caesars claimed that this latest eSports development builds on the strategy to be at the leading edge of all forms of Interactive Entertainment.In the UK, European Gaming League also announced it is hosting its ‘Gears of War’ eSports Tournament at the Sheffield Ponds Forge Arena, on the 21st and 22nd of April with a total prize fund of $20,000(yes USD not  GBP!). These unrelated developments suggest that there is a growing optimism for land based eSports tournaments, given the size of the investment, albeit one that does not yet contain a direct betting involvement. How soon will we see a land based eSports tournament combined with real money gaming? Whilst there may be a betting appetite from punters so far most eSports providers are treading extremely cautiously. Winning Post: Swedish regulator pushes back on ‘Storebror’ approach to deposit limits August 24, 2020last_img read more

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AgiproNews’ Italian View – PokerStars enhances its position in record breaking March

first_img Share Share Related Articles Submit StumbleUpon ‘Deal maker’ Rafi Ashkenazi ends Flutter tenure  August 27, 2020 TVBET passes GLI test for five live games in Malta and Italy August 25, 2020 CT Gaming bolsters Italian profile with The Betting Coach  August 27, 2020 March 2018 has been a fruitful month for Italian online casino stakeholders, setting a new industry revenue record of €60.6 million, Italy’s highest trading figure to date.The Stars Group’s Italian PokerStars property maintains its position as top Italian online casino securing a marketplace revenue share of 9%.However, PokerStars.it is closely followed by legacy casino incumbents Lottomatica and Sisal, who maintain a respective 8.8% and 8.3% of revenue market shares.Replicating dynamics witnessed within the Italian online betting sector. Competition within Italy’s online casino space is diverse, as established Italian operators compete against the market’s new faces.At present, The top ten online casino operators include Eurobet (6.2%), 888 (5.6%), Snaitech (5.5%), bwin (5.5%), William Hill (4.5%), Starvegas (4, 1%) and Sks365 (4.1%).Supporting online casino growth, the Italian market is recording ‘positive gains’ for online poker tournaments and skill games which reported March revenues of €8 million.Nevertheless, as a marketplace, online poker continues to be dominated by PokerStars, who control a +62% of current market-share, leaving little room to maneuverer for the competition.PokerStars closest poker competitors remain Sisal and Lottomatica, with approximately 6% each of market revenues.In 2018, Italian betting analysts are closely monitoring the movements of PokerStars owner The Stars Group Inc, who seek to establish its BetStars.it as the fastest growing new incumbent, in Italian online betting. DIn a changing Italian marketplace, can The Stars Group deliver its triple threat of dominating casino, poker and sportsbook digital disciplines…last_img read more

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NBA betting increases as Sky signs new broadcasting partnership

first_imgShare StumbleUpon Submit Oddschecker: ‘Unusual circumstances’ fail to hinder Royal Ascot traffic July 23, 2020 DraftKings CBO – Industry ‘only just scratched the surface’ of US sports betting July 16, 2020 BetInvest: The benefits of separating esports betting markets August 7, 2020 Related Articles Share The NBA season got underway this week, as the much fancied Boston Celtics picked up an entertaining 105-87 victory against the 76ers. With the liberalisation of sports betting in the US, this NBA season will inevitably attract exponential interest from the betting sector.Additionally, Oddschecker revealed that the UK gambling sector has seen interest in the NBA increase, after Sky Sports signed a broadcasting deal with the league. Unsurprisingly, given the dynasty currently in place at the Golden State Warriors, it comes as no surprise that Steph Curry and co are comfortably the most backed side to capture the NBA Championship.Oddschecker detailed that despite the short price tag of 8/13, they’ve accrued the majority of antepost bets on who will be crowned champions.Over all time periods, they’re the most backed. Over the last 90 days they’ve attracted 34% of all bets, and over the last seven days they’ve attracted 39% of all bets.After a strong opening night performance, the Boston Celtics are the only franchise even close to rivalling Steve Kerr’s side, accruing 10% of all bets over the last week.When it comes to player bets, which are sure to be increasingly more popular for this upcoming campaign, Oddschecker also detailed that Giannis Antetokoumpo heavily backed in the race for MVP. The 6-foot-11 forward has spearheaded Milwaukee’s push for the playoffs last year – and it has not gone unnoticed by punters. A total of 65% of all bets in the MVP market have been backing the “Greek Freak” to be heralded as the best performing player of the regular season. Despite being heavily backed in the race for MVP, Giannis is still seen by bookies as third favourite behind league stalwarts Anthony Davis and LeBron James.Although the “Greek Freak” has attracted well over half of all betting, the 23-year-old can still be found at +900 best price through various bookmakers.Oddschecker spokesperson George Elek commented: “We’ve seen a tremendous amount of traffic on MVP betting on one of the most exciting players to grace the league for a number of seasons.“Although Giannis is third in terms of likelihood of winning, we’ve seen 65% of all bets placed on the market going on the Milwaukee maverick scooping the coveted prize.”last_img read more

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Tombola in-app adverts banned by the ASA

first_img UK gambling adopts toughest online advertising code to protect underage audiences August 27, 2020 Related Articles ITV secures three-year British racing broadcast deal August 5, 2020 Submit Share Share ASA monitoring sweep marks gambling as the worst underage advertising offender August 26, 2020 StumbleUpon The Advertising Standards Authority banned Tombola adverts appearing in the I’m A Celebrity, Get Me Out Of Here app, reminding the company of future conduct in the process.Maintaining that those under question were inappropriately targeted, the ASA stipulates that those in question must not be used again in the form complained of, without specific targeting to minimise the likelihood of under-18s being exposed to them.Brought under question by the ASA itself, advertisements appeared in various sections of the app, with each example opening the tombola arcade website in the user’s browser app.Responding Tombola stressed that content was part of a wider sponsorship package, with various checks having been undertaken to ascertain view age profiles, to ensure that their sponsorship was appropriate and would reach a desired market of adults 18 and over.Emphasising viewing figures showing that 91 per cent of views fell within that targeted bracket, Tombola also stated that creative was chosen to avoid appealing to under-18s, adding “If users tried to download the tombola arcade app they could see the app was tagged with an adult age gate, and there were stringent checks in place which prevented under-18s from registering”.Publishers ITV pointed to broadcast time of the show and audience indexing data to shows “that the programme did not have particular appeal to under-18s,” with the app’s primary purpose being on interaction with editorial.Assessing the evidence, the ASA emphasises that despite having little appeal to under-18s, individuals in that demographic would nonetheless have downloaded and interacted with the app.Concluding: “We understood that all ads were displayed to all users of the app; there were no mechanisms built into the app to target ads towards, or direct them away from, certain groups of users.“In the context of an app that was likely to be used by under-18s, but which did not have a mechanism through which age-restricted ads could be targeted only to the appropriate age group, we considered tombola arcade should not have used the app to deliver gambling ads to consumers. “We therefore considered the advertiser had not taken sufficient care, through the selection of media, to ensure that the ads were directed at an audience aged 18 and over so as to minimise under-18s’ exposure to them. We concluded the ads breached the code.”last_img read more

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Betsson partnership sees GIG Comply maintain its tier1 status

first_imgShare Betsson outrides pandemic challenges as regulatory dramas loom July 21, 2020 Ronni Hartvig, BetssonStockholm-listed online gambling group Betsson AB has become the latest industry incumbent to integrate Gaming Innovation Group’s ‘GIG Comply’ provisions across its digital marketing operations.Updating stakeholders, Betsson details that it has integrated the industry’s most sophisticated ‘compliance screening tool’ to support its ongoing multi-brand marketing campaigns.Helping operators adhere to diverse marketing compliance standards across multiple jurisdictions, GiG Comply is able to scan +30,000 web pages daily referencing operator brands/domains.Ronni Hartvig, Chief Commercial Officer at Betsson Operations, said: “We are looking forward to working with the GiG Comply product to reinforce Betsson Group’s existing compliance processes. The product will support us in guaranteeing that affiliate activity and marketing is compliant and sustainable.”Betsson details that its group marketing will benefit from GIG Comply provisions by reducing ‘laborious manual checking of partner websites’ and gaining deeper oversight on compliance reporting to maintain standards and help avoid potential future conflicts.Richard Brown – GIGPublishing its H1 2019 results, GIG governance highlighted its compliance tool as one of the fastest-growing divisions of the company, which has secured ten tier-1 clients since its launch.Richard Brown, Chief Operations Officer at GiG, added: “We are excited to add Betsson Group to our growing number of partners and to support them in protecting their brands and end-users. Our leading marketing and compliance technology will allow Betsson Group to keep even more control of its affiliate marketing.” Submit Share Related Articles StumbleUpon GiG lauds its ‘B2B makeover’ delivering Q2 growth August 11, 2020 GiG ups code security oversight with Checkmarx July 10, 2020last_img read more

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All-in Global: ‘Fantastyc’ markets around the world

first_img All-in Global, the number one language service provider in the gaming industry, has gathered the most relevant data to highlight hot fantasy markets for SBC News readers, and advise interested companies on how to prepare “local” fantasy content.In 2019, it was estimated that almost 46 million adults (18+) played fantasy sports in the US. In comparison, the Fantasy Premier League (FPL) reached just under 7.6 million players worldwide in the 19/20 season. So, there is no doubt: the US is miles ahead.While fantasy sports in the rest of the world is mainly focused around soccer (football), the NFL is the flagship of fantasy in the US. According to recent data from The Fantasy Sports & Gaming Association (FSGA), 78% of fantasy participants play fantasy football. Baseball (39%), basketball (19%) and ice hockey (18%) are the closest contenders, followed by soccer (14%), golf (13%) and esports (11%).The wagering aspect is obviously a big part of the equation, and although betting on fantasy sports is a booming industry, fantasy sports are often viewed as a way to win and retain sports betting customers. 78% of US fantasy sports players bet on sports in 2018, while 75% of sports bettors played fantasy sports in the same year.So what can we say about preparing “local” fantasy content in the US? First of all – make sure your content is written (or localised) by someone who has US English as their native language. Americans and the rest of the world cannot even agree on what to call football (soccer) – and that’s just scratching the surface on fantasy terminology – a non-native writer or translator will be immediately exposed by an audience where many consider every tip and statement with careful scrutiny.Another tip is to look at the 32% increase in FPL players from the US in 18/19 compared to 19/20. The prediction that the big soccer leagues will keep getting bigger was cemented when Manchester City’s UEFA ban due to financial fair play irregularities was lifted last week, and it seems highly likely that the popularity of Premier League and FPL will continue to rise in most corners of the world. In comparison, the official Major League Soccer (MLS) fantasy game has about 21,500 players so far this season, currently a decrease from about 35K in the year before.The local popularity of FPL will always rise when local players have success, and we feel certain that Chelsea’s Christian Pulisic will boost FPL interest in the US before the 20/21 season after an impressive run towards the end of 19/20 with 39 points from game week 30 to 35. The potential of the US-born winger far exceeds other US Premier League legends like Tim Howard and Clint Dempsey. You can watch a highlight video from the 10 most capped American players in the Premier League below:And what about other interesting US related markets? Don’t forget that US sports have large fan bases outside of North America. Many of the people here will understand English, but pretty much all serious research indicates that localised content has a much stronger effect. It’s easier to establish trust in the local language, especially when you want the visitor to make a deposit. Make sure however that the writer or translator is familiar with fantasy and gaming terminology, as a poor localisation job will have the opposite effect. All-in Global has been operating for more than a decade with its primary objective to provide peace of mind for gaming industry professionals who want their content to be localised with high quality in languages they don’t necessarily understand themselves. If we ran a website focusing on the NFL, our kick-off move would be to localise to Spanish. As you can see in the 2018 chart from Statista below, Spanish speaking Mexico is the biggest country in terms of NFL fans outside of the US. It’s also worth noting that there are more than 40 million Spanish speakers in the US.In terms of global representation, FPL is by far the most popular fantasy league outside of the US. In the 19/20 season which is now about to end, players from 255 countries were represented. Our opinion is that great value can be found in the global user statistics from the FPL from a perspective of localisation cost vs. the number of players and their economic potential.People in the Nordic countries are going ballistic for fantasy football (soccer) and few if any can match their average salary and average spend on betting. Norway, Sweden, Denmark and Finland all had a drastic increase in the number of FPL players from 18/19 to 19/20 and our guess is that this development will continue. You can, for example, find more than a handful of serious podcasts in Norwegian alone about the FPL. All-in Global was founded by a Norwegian sports journalist in Malta in 2008 and the Nordic languages are all best-sellers among more than 70 other languages that they work with.     Since the FPL game is only available in English these numbers are heavily biased, but of the 25 countries with most players, 12 of them have English as an official language. Keep in mind that the English used in the US can be quite different from the English used in Australia (157K), Nigeria (252K) and Ghana (100K), especially for sports words and expressions. Localisation from one English dialect to another comes at reduced rates, and when it comes to quantity, as in being understood by a maximum number of people, only Chinese can compete, followed by Hindi, Spanish and French. India is a booming market across the gaming industry and the number of FPL players from India increased from 188K in 18/19 to 230K in 19/20. This is peanuts compared to the fantasy cricket market in India which is estimated with a value of $150 billion.  Both Spanish and French are big world languages, especially in the world of sports, and it feels like a no-brainer to include them on the list of lucrative languages, especially since they cover so many people in so many different markets. It’s important, however, to be aware of the regional language differences in India as well as French and Spanish speaking countries. For example, a text that works well in Spain might not be well perceived in Mexico, so it can be wise to confer with a language service provider like All-in Global in the early stages of planning your content strategy.The last language/market on our list might very well be the most surprising one. Let’s call it a cheeky punt. England is obviously number one on the list of FPL players (2,13 million) but on 2nd place, we find Egypt with 693K (up from 427K in 18/19). Could it have anything to do with Mohamed Salah? It should probably not be ruled out! Other Arabic-speaking countries where FPL is popular include Saudi Arabia (92K), United Arab Emirates (44K), Iraq (42K), Morocco (37K) and Iran (32K). All of these countries had a significant increase, with Algeria almost quadrupling from 23K to 83K. Qatar, where the World Cup is scheduled in 2022, went from 7K to 13K FPL players. Gambling is obviously not very common here, but at All-in Global we have seen an increase in Arabic requests lately. There are many Arabic variants but Egyptian Arabic is the most widespread. You can potentially reach a lot of players with the price of just one language.Are you interested in more data just like this, or do you need help in foreign markets? At All-in Global we offer language solutions you can bet on. You can reach us on salesteam@all-in.global or visit our website all-in.global. StumbleUpon Related Articles Stats Perform secures total US Soccer coverage with USL data agreement July 2, 2020 Submit UEFA plans ‘Lisbon Final Eight’ to conclude 2019/2020 Champions League  June 16, 2020 Share Share Sky Sports grows American football offering with NFL channel August 14, 2020last_img read more

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Ex-Team Secret Director forms new team, welcome Dynasty Gaming

first_imgKemal Sadikoglu, Dynasty GamingKemal Sadikoglu, the former Director of Team Secret, has today announced the creation of a brand new esports team; Dynasty Gaming.  After heading up Team Secret on the business side for over two years, Sadlikoglu has decided ‘the time is right to re-focus the players in a new team’. The founder of Team Secret, Clement “Puppey” Ivanov, will continue to concentrate on his DotA 2 team and the upcoming TI7.Sadlikoglu joined Team Secret in the spring of 2015, and whilst the organisation was embroiled in some notable scandals during this period around money reportedly owed to players, in both Vainglory and CS:GO they performed well. Dynasty Gaming will be made up of the ex-Team Secret roster with the exception of the DotA 2 team.  As such the all female CS:GO team, who are undefeated for the last year and a half and ranked 42nd on GosuGamers, is currently heading to DreamHack and will be donning their new Dynasty jerseys. The former Secret Vainglory team, who are three time European champions, will also be moving over, as is Super Smash player Silent Wolf. Dynasty Gaming’s CS:GO team will be in action this weekend, whilst the Vainglory Summer split begins next week and there’ll be SSBM action in July.Kemal Sadikoglu said of the announcement: “This is a really exciting time for esports and the  players who are joining us are keen to get into action under the new Dynasty Gaming banner.  We already have some heavy hitting champions on our roster and are ready to create even more.“I want to put on record my thanks to Puppey and Team Secret for the great wins we had together and wish them all the best for the future.”Sadikoglu is also planning to expand the new team, by bringing in new talent in titles such as PUBG, H1Z1 and is reportedly exploring other possibilities in Street Fighter and FIFA.  Sebastien “cOucOu” Caly and Julia “juliano” Kiran will support the management of the players and ex-Fnatic Head of Commercial Darren Newnham will be working on brand partnership and sponsorship opportunities for the team.If you have any questions you can contact comms@nexus.company, for team enquiries email kemal@dynastygaming.gg and for business opportunities please get in touch with Darren@nexus.company. Esports Insider says: We see new teams emerge fairly regularly but one that is born out of Team Secret makes for more of a worthwhile announcement. Evidently, CS:GO, Vainglory and Super Smash Bros is just the start and it’ll be interesting to see how quickly they expand. The choice of PUBG and H1Z1 rather than the likes of League, Overwatch or Rocket League is a surprising one.last_img read more

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