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Go back to the enewsletter A new adventure travel

first_imgGo back to the e-newsletterA new adventure travel film and marketing campaign is to be produced by award-winning production and marketing company, GLP Films, in partnership with a leading family-owned adventure travel company, Mountain Lodges of Peru.Their collaboration will showcase Mountain Lodges of Peru’s signature adventure product, the Salkantay Trek to Machu Picchu. The campaign includes a new short-film and custom digital content to be marketed globally through a multi-channel distribution campaign.The film is available now at www.mountainlodgesofperu.com/salkantay/video.Filmed over five days in late August 2015, the short-film shows an expert local guide and his connection to the Cusco region including the sacred Mt. Salkantay, reflecting Mountain Lodges of Peru’s commitment to adventure travel and protecting cultural heritage and natural landscapes.The short-film and digital content will also be included in upcoming travel trade shows including ITB Berlin, the Boston Globe Travel Show, and the Education Travel Conference.Go back to the e-newsletterlast_img read more

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Which studies got the most media buzz in 2015

first_imgScientists don’t like to admit it, but they love attention from the media. Stories about their work raise their professional profile, leading to better grants and better jobs. And as both scientists and their funders move to ditch impact factor as the main metric for judging the value of published research, media attention has emerged as one of many alternative metrics.One of the most prominent scoring systems is run by an outfit called Altmetric, now a division of the London-based publishing technology startup Digital Science. Rather than scoring journals by their impact within the scientific community, Altmetric scores individual articles based on buzz: stories in the media and references on blogs, Twitter, Facebook, and even Wikipedia. And each December, the company releases a list of the top 100 buzz-generating scientific papers over the past year.This year’s buzziest studies were mentioned a total of 112,492 times in Altmetric’s online sources. Contrary to the myth that the media gets most of its science stories from just a few traditional powerhouse journals, the top 100 papers were published in a broad range of 34 journals. Their authors hailed from 105 different countries, working together in 52 international collaborations. (You can download the data here.) Email Country * Afghanistan Aland Islands Albania Algeria Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia, Plurinational State of Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, the Democratic Republic of the Cook Islands Costa Rica Cote d’Ivoire Croatia Cuba Curaçao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Holy See (Vatican City State) Honduras Hungary Iceland India Indonesia Iran, Islamic Republic of Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, Democratic People’s Republic of Korea, Republic of Kuwait Kyrgyzstan Lao People’s Democratic Republic Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macedonia, the former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Martinique Mauritania Mauritius Mayotte Mexico Moldova, Republic of Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Norway Oman Pakistan Palestine Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Qatar Reunion Romania Russian Federation Rwanda Saint Barthélemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin (French part) Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania, United Republic of Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela, Bolivarian Republic of Vietnam Virgin Islands, British Wallis and Futuna Western Sahara Yemen Zambia Zimbabwe Sign up for our daily newsletter Get more great content like this delivered right to you! 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Required fields are indicated by an asterisk (*) The number one story: “A new antibiotic kills pathogens without detectable resistance,” published in January in Nature. “We didn’t quite anticipate the media frenzy around the paper,” says co-author Brian Conlon, a microbiologist at Northeastern University in Boston. “It’s certainly a strange experience to see a photograph of bacterial cultures you took in the lab appear on the CBS evening news.”The attention attracted new offers of collaboration, but also challenges to the study’s claim that bacteria may not be able to develop resistance to the compound. “This no doubt also irritated some people,” says co-author Kim Lewis, also a microbiologist at Northeastern, noting that the pharmaceutical company that discovered and produces the compound, NovoBiotic Pharmaceuticals in nearby Cambridge, Massachusetts, has been sending samples in response to requests, such as “send me the compound and I will send you a resistant mutant.” Lewis says they are still waiting to hear back.Some scientists had to put their work on the back burner to deal with the media deluge. “It was completely overwhelming, despite having prepared for weeks for it,” says Brian Nosek, a psychologist at the University of Virginia in Charlottesville who led a massive replication of psychological science published in Science in August—No. 5 on Altmetric’s list. He notes that having 270 co-authors helped. “A few of us did triage and directed requests to other members of the team. This was particularly effective for providing media contacts with colleagues that spoke their national language or were just in their region. On the most intense day, I probably spent 5 hours straight introducing journalists to other members of the team.”The easy story to tell based on failed replications was that “science is broken,” Nosek says, but the most prominent coverage “did not shy away from the complexity. … Mostly, I was hugely impressed by the quality of science journalism.”Of course, media buzz isn’t necessarily a measure of scientific merit. And some of the reporting that boosted the Altmetric score had nothing to do with the study. For example, No. 20 on the list: “A New Horned Dinosaur Reveals Convergent Evolution in Cranial Ornamentation in Ceratopsidae,” published in June in Current Biology. A journeyman piece of paleontology to be sure, but what caught the media’s attention was a marriage proposal in the footnotes.last_img read more

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